In an era where conventional lead funnels, systemized collections of potential clients’ which companies use to convert leads into customers, are diminishing, precision marketing is taking the forefront. And there is nothing which epitomizes this more than ABM lead generation. Rather than targeting people who are most likely of no interest or relevance to a specific product, ABM targets businesses with tailored, personal accounts. Marketers are now able to meet high-value accounts with pre-constructed and personally addressed advertisements.